Your Business Deserves More: A Strategic Growth Partnership Can Deliver
When we say Strategic Growth Partner, what comes to mind? The roots of the words themselves: strategy, growth, partnership - seems straightforward enough right?
So . . . growing a business, with a dedicated partner, guided by strategy. Okay that’s a bit more clear. But wait - what does that actually mean for your business? How do you want to grow? What partnership do you need the most? And what strategy will actually get you there?
That’s a lot of questions. But you know us — we’ve got the answers.
SGP (Strategic Growth Partner) breaks away from the mould of traditional creative agencies to allow for unprecedented flexibility. That 12-month Google ad contract quote you just got?
Rip it up.
Because how do you KNOW with CERTAINTY that it’s the best path towards your goals? No one should be promising that a single tactic or service will catapult your growth, as a business owner or leader, you know it takes many factors to create success and sustainability so why settle for one in your marketing?
Instead, the approach should be holistic, meaning the entire business should be analyzed. Any stopping points, roadblocks or weaknesses should be remedied prior to doubling down on marketing efforts to ensure maximum performance and ROI.
We get it, it can feel risky to hand over the proverbial “keys to the kingdom” to your business. But rest assured that we don’t make a habit of going rogue. We’ll work collaboratively with you and your team to identify and improve the key issues we see, while in tandem developing the showstopping creative work we have come to be known for.
You can think of us as your c-suite advisor, consultant, coach, marketing and sales team, all rolled into one. We’ll tap into our years of experience working with countless businesses, sharing our insights and knowledge to help you reach your dreams. Why do we do this? Because your success is our success. When your business thrives, we all win.
What is a “Growth Partner?”
Growth Partners are CURIOUS (some may call it nosey, but as marketing gurus, we elect to rebrand). Working with us is not a side-of-the-desk job. It is intense, involved and in-depth. Together, we explore your entire business ecosystem, from finances, to strategic plans, to sales processes, to business development tactics, to product development, to operations and logistics, to customer service and of course, marketing and branding. It is a thorough undertaking, but we can’t break plateaus or stimulate massive growth without change and a full view of the entire landscape that is your business. Combine all of that with insider B2B marketing tactics that we use to build you a repeatable and reliable lead generation engine - this is what business growth dreams are made of!
When is it time to make a change?
While our regular agency offerings are still led by our A-team talent and are wildly effective for businesses looking for specific deliverables, metrics and support, they don’t support areas outside of marketing that may be hindering growth. Our Growth Partner program is not for everyone (and that’s okay!), but when we both find the right fit, there is magic to be made.
What does it take to be a Growth Partner?
Do any of these sound familiar?
You’re short on time but eager to scale your business to an enterprise level.
You take responsibility for the success of your business, you know in your soul it will be successful, and you know you need to work with the right people to get there.
You’re ready to invest in A-Team talent as your business expands.
You’re frustrated by losing deals to competitors with inferior products but bigger marketing budgets.
You know there’s a better way to build your business, but you’re too busy to figure it out.
If you answered yes, then keep reading for the key checkpoints and characteristics we’re looking for in our growth partners.
You are making $1M - $5M in revenue annually
There is a sweet spot when it comes to maximizing your growth and our effectiveness in this relationship, and we have found business and organizations making $1M-$5M in annual revenue to be that place. If you are slightly above or below, keep reading to see if you fit the rest of the criteria - it might still be worth a conversation.
You WANT a partner:
You’re excited and ready to have a dedicated team in your corner, offering more than just creative services. You have access to fractional CEO services, business coaching, strategy sessions, sales development training, and mindset coaching, all to create sustainable change in your organization. Think of it like finding the business equivalent of a therapist - because if you’ve met our CEO Ashleigh, you know mindset is paramount to success in her world. ;)
You’re ready to invest to get BIG results:
Growth takes investment - and it goes both ways. Our team is wholeheartedly invested in helping you achieve the success your business deserves. BUT, if you aren’t ready to invest your resources, time, energy and focus, our regular agency offerings might be a better fit. Our goal is to drive tangible results, increasing your revenue, enhancing your team's skills, and streamlining your operations. It’s intense, collaborative and fun, so don’t say we didn’t warn you!
Are We The Right Fit?
Here’s a few things about Freshly that may help you decide:
Grounded in Story & Strategy
Our work goes beyond just pixels and code, while aesthetics are important to us, we know that without strategic thinking, even the most beautiful work is ineffective. We design outstanding brands, websites, campaigns and visuals to grab attention, but the story is what truly holds and captures your audience's hearts and ultimately leads them to convert. Every word we write is carefully chosen to ensure your customers clearly understand your value proposition and why you can solve their problems and lead them to success. We build your brand’s story with your customer at the epicentre of the narrative, because for your customer, it’s their story that you are affecting change upon, not the other way around. This builds long-lasting relationships that drive conversions and growth.
Culture is Paramount
This is a popular term to throw around these days, and when we say culture, we don’t mean flashy swag, nap pods, foosball tables and the latest collagen, keto, gluten-free snacks. (But admittedly, we do have some of those.) When we talk about culture, what we mean is that we are looking to work with, and for, kind-hearted, authentic humans who want to make a difference in this world. People who look you in the eye and say hello, who would stop to help a stranger in need, and who are passionate about driving change and innovation on this big blue globe. We don’t think there’s any other way to exist in this world other than from a place of compassion and care. If this resonates with you, then you’re our kind of human. <3
We’re A Blend of Intense, High-Drive, Creative Perfectionists
This may intimidate some, but that’s ok. We’re looking for partners who share our intensity and motivation. We want you to be prepared to get in, buckle up and hold on! Our team of consultants, strategists, marketers, designers, writers and developers are committed to delivering exceptional work, quickly and efficiently. We move fast, but we never compromise on quality; this is especially true in our Growth Partner Program as we are just as focused on your business’s growth as you are.
Mindset Matters
A strong mindset, and the tools to get you there, are essential to achieving high performance. We’ll work with you and your team to cultivate a growth mindset that empowers everyone to flow through change, failures and challenges with ease. We’ll teach you how to continually strive for improvement, and adopt a proactive approach to building an enterprise-level company.
Pets Welcome
And by pet friendly, we mean dog friendly . . . to friendly dogs. Have you met Finnagan? You probably should, we shamelessly plug him in most of our marketing, and meetings, conversations too. If you’re not a dog person, no problem, but consider yourself forewarned.
We say most of this with a wink and a smile, but it gives you a glimpse into the talent and personalities behind Freshly. We take our work seriously to produce profound results, but we also like to have fun, and we know we can have it both ways.
As we move into a new era at Freshly, we’re excited to deliver a collision of business consultancy (we call it obsession - tomato, tomahto) paired with our award-winning marketing work. One where we are deeply invested in your long-term success and work closely with you to understand your business, identify opportunities, and implement tried and true strategies to achieve your goals.
We’re ready to disrupt industries and help your brand stand among giants. A partnership with Freshly is an investment in your business’s full potential, and we can’t wait to navigate the ride with you. If you’re ready to take your business to new heights, let’s chat!
