From Agency to Ally: We’ve Unlocked the Secrets to True Business Growth
Growth by its very nature is unfamiliar - and inherently risky. And yet, it doesn’t stop the visionaries looking to take their business to new heights. So what’s the secret? Well, the ones that scale and grow year over year have a few things in common:
Marketing and Sales are NEVER an afterthought. Whether it's a marketing or communications department or sales team — It’s an essential part of their business. They protect their budgets and resources because they know it drives results and growth.
They want invested partners who drive innovation and push them to seize new opportunities. They’ve cut out the “yes-men” and sought out staff, consultants and specialists who challenge them to think differently while solving high-level problems.
They don’t compromise on results, ever. They aren’t afraid to pivot and respond to change, trend and market demands - but will prioritize results and keep investing in what IS working. It means not being afraid to double down when a tactic is producing great returns.
After 16 years of navigating the advertising and marketing landscape, we’ve seen firsthand how traditional or “textbook” tactics are no longer enough for many B2B clients’ needs. Marketing across any platform is increasingly competitive and complex to navigate. In order to drive impact and results for our clients seeking real, sustainable and repeatable growth in their businesses, we knew it was time to launch a new approach and welcomed an evolution from an agency or service provider to a Strategic Growth Partner (SGP).
We’ve been devoted and invested since the beginning in the success of our clients beyond the final bill and deliverables. So it’s a natural evolution as Freshly clients who have been with us long-term can vouch for the countless hours of business and strategy coaching we simply couldn’t help but offer to round out their experience with us. Consider it a formalization as a real offering for companies who want a partner that’s just as laser-focused on their success as they are now, and in the future.
This program is built to support your whole team and build capacity at the C-Suite level, while continuing to deliver the exceptional results Freshly has always been known for. By working closely with the leaders in your business, we'll identify your biggest challenges and opportunities, and develop a customized strategy to achieve your goals.
What Sets Growth Partner Apart?
Agility & Speed
We operate like a marketing and sales department - an extension of your team, with an in-depth understanding of your business needs and strategic direction, making collaboration and implementation seamless - and fast. Without adding more tasks and load back onto YOUR team. Better still, we don’t lock you into strict service contracts so we can move between tactics as needed, and as your business needs evolve and change.
A Laser-Focused (Niche) Approach
By focusing on a niche, you can command higher prices and differentiate yourself from competitors. Following the 3S formula - specific problems, for specific people, in a specific way means your results are transformed. This approach will allow you to stand out in a crowded marketplace and focus your marketing spends in, bringing a higher ROI.
A Holistic Mindset
Instead of focusing solely on marketing tactics, we dive deep into the entire business ecosystem. This means considering every aspect of your business, from sales and operations to brand strategy and customer experience. We identify opportunities for growth and improvement that may not be immediately apparent. This allows us to deliver more significant and sustainable results for your business.
Commitment to (Read Obsession With) Your Success
When you join our SGP program we move beyond the service provider relationship and become your strongest ally, we are just as committed as you are to your long-term success. We will work closely with you to understand your business objectives and align our strategies accordingly. We will keep you informed every step of the way, providing regular updates and insights. But it’s not just about quick wins, we’re after long term, sustainable growth.
How do we create the growth you want?
Build Capacity at the C-suite Level:
Our experienced leaders at Freshly Pressed will work closely with your executives to develop their skills, mindset, enhance their strategic thinking, and drive business growth. Think of this as a fractional CEO - a true partner who is not only giving the advice, but seeing it through to the implementation level.
Your North Star - Strategic Planning & Vision
We possess a keen eye for spotting untapped potential and emerging trends. We will work to create a tailored plan, unique to your business’s challenges that aligns with your goals. We will also help you focus on the most impactful activities to maximize your return on investment.
Business Operations
We look at the whole ecosystem of your business, from how customers flow through to the pinch points and bottlenecks. We'll help you streamline your operations, increase efficiency, and reduce costs - for the ultimate boost to the bottom line - increased productivity and profit.
Marketing & Sales Acceleration
As part of your custom growth plan we will develop and implement innovative marketing campaigns to attract and engage your audience as well as build your brand’s authority in your industry. We will also look at your current client book to see how we can either retain or upsell to your existing clients. We pair with this sales team empowerment, we provide them with the tools and training they need to close more deals. Our team can even manage part of your sales funnel to ensure we deliver you leads that are ready to purchase.
What WON’T Change about Freshly:
Strategic Approach Based in Storytelling: We believe in the power of storytelling to connect with audiences on an emotional level. Our strategies are crafted to resonate with your target audience and drive meaningful engagement and conversions.
Customer-Centric Messaging: Your customers are at the heart of everything we do. We focus on understanding their needs and deep psychological desires to create compelling brand experiences that attract and hold your audience’s attention.
Award-Worthy Visual Solutions: Our design team is passionate about creating visually stunning, functional, and impactful designs that leave a lasting impression to delight your audiences. Even when the pace is fast, we won’t ever compromise on quality.
Innovative Marketing Tactics: While maintaining stability, we embrace, analyze and leverage the latest marketing trends and technologies to drive results so your business never becomes irrelevant or stagnant in the eyes of your customers and stakeholders.
Putting People First: We had t-shirts made for our team that say “be a nice human” and that about sums it up. We are passionate about people, and that guides every interaction we have with our team, clients, vendors, visitors and strangers. We will always go the extra mile for the humans with big hearts.
If you made it to the end of this post - you may just be the perfect fit for this new program. If you're a C-suite leader of a B2B business with hunger, passion and the staying power to create real growth, we’re offering special pricing for our founding SGP clients - but it won’t last forever, book a discovery to find out more!
