zwapifi
2023 Innovator Emerging Media Award Winner at the Summit International Awards (SIA)
Entrepreneur Tirzah Adrian approached Freshly with a groundbreaking concept: a digital marketplace dedicated to bartering. Her goal was to create a platform that would eliminate the social discomfort often associated with trading goods or services, as well as promote sustainability through the encouraged trading of repurposed items.
Tirzah envisioned an accessible and easy-to-use service that appealed to private users, while also offering a professional-grade platform for local businesses to connect and engage in barter transactions. Individuals could trade everything from furniture and electronics to clothing, and companies could maximize their market value through the trading of excess inventory, services, rentals, and more.
industry
Technology
contributions
Brand Strategy
Brand Identity
Messaging & Copy
Web & Mobile App Design
Web & Mobile App Development
Marketing Strategy
While the initial vision leaned towards a web-based application, thorough market research ultimately pointed to an iOS/Android app as the optimal launchpad.
We embarked on a comprehensive brand-building process for Tirzah’s innovative digital bartering marketplace. This involved crafting a compelling brand identity, developing a robust brand story and key messaging, and providing strategic business consulting. Simultaneously, we designed a captivating landing page and spearheaded the development of the app, refining it over a ten-month period.
The Zwapifi app, launched for Apple and Android devices, quickly garnered significant market attention and a loyal user base, quickly capturing the attention of a major competitor, BarterPay. Recognizing the app’s potential and competitive edge, BarterPay acquired the platform just six months after launch.
Zwapifi's acquisition was already a major victory, but the pièce de résistance of it's success was their app design winning the prestigious Emerging Media 2023 Award from Summit Awards!!
Tirzah Adrian remains actively involved as a partner with BarterPay, and continues to champion the revitalization of bartering and promoting sustainable consumption.
