agknow
AgKnow approached us as a nascent nonprofit with a bold mission: to respond to the alarming rate of farmer suicides in Alberta. Research underscored a critical issue: farmers were silently grappling with mental health challenges, often concealing their struggles due to the immense pressure to provide for their families and communities. Compounded by societal expectations of resilience, this crisis demanded immediate attention.
Executive Director Linda Hunt envisioned a network offering farmers essential support, including free therapy and specialized agricultural training for therapists to address their unique needs. While her vision was clear, AgKnow required assistance in building a strong brand identity, foundational assets, and a strategic roadmap to effectively communicate their mission.
industry
Technology
contributions
Brand Strategy
Brand Identity
Messaging & Copy
Web & Mobile App Design
Web & Mobile App Development
We worked through our full roster of services with AgKnow from naming, branding and brand strategy, website development, video production, collateral build out as well as a communications strategy.
We then moved into implementation and content creation and delivered social media management and ads, content creation, email communications, business development consulting, and public relations.
Photos by Layton Photography
How Are You, Really?
CAMA Awards Finalist
Cinematography: Anna Kuelken
Creative Direction, Concept & Script: Freshly Pressed
Post-Production: Timbermill Productions
branding
website
print collateral
Upon launch, AgKnow was immediately praised for its clear messaging and farmer-focused authenticity. Our work culminated in AgKnow receiving sustainable funding, including a $400,000 contribution from the Government of Alberta, which allowed the organization to hire two full time staff and better serve the mental health needs of the agricultural community.
