areca
ARECA has been a valued client, initially engaging us for the AgKnow (Alberta Farmers Mental Health Network) project. Since then, our partnership has expanded to encompass several initiatives, including the Alberta Forage Industry Strategic Plan, sent to the Government of Alberta to secure $3 million in funding, as well as the branding of new initiatives and building out foundational assets such as websites and collateral.
Our most significant undertaking to date has been the development of a comprehensive communications strategy for ARECA and its eight agricultural research member associations across Alberta. The ARECA team knew this was a large undertaking, and tasked the Freshly team with bringing clarity of messaging and ease of implementation to their communications.
industry
Farming
contributions
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We initiated the project with a comprehensive analysis of ARECA and its eight member organizations, examining their current market positioning, communications efforts, digital presence, websites, and existing assets. Utilizing this new data, we defined target audiences, crafted strategic brand stories for each, and developed key messaging.