Why We Love Squarespace.
Are you having trouble fixing that one typo? Has that promotion been over for six months but you can’t seem to figure out how to update your homepage? Is the formatting constantly cropping off the best parts of your images?
Web design is a lot like building a house. Creating a beautiful and functional website can definitely be a challenge, especially for anyone with limited design experience. That one annoying glitch or poorly-conceived feature will remain just as frustrating, no matter how many coats of paint you cover it with. However, establishing the proper foundation from the outset will make designing, operating, and maintaining your website a whole lot easier, and profitable.
When it comes to website content management systems, everyone has their favourites. The reasons for this traditionally bounce between such features as appearance, ease of use, and that most important of all elements, cost. Even with endless web design software options out there, Squarespace lands at the top of our list every single time.
There’s a myriad of reasons why we recommend Squarespace to all of our clients. In fact, 80% of the gorgeous websites in our gallery were built exclusively through Squarespace. And it’s not for lack of exposure either; over the past 15 years we’ve worked with many of the leading platforms, but we always come back to our favourite.
Here are some of the primary reasons we prefer Squarespace over any other web design option.
Reason #1: It’s Intuitive
Now, to be fair, that’s a claim that almost every website solution makes when talking about their particular product or service. In this industry we put claims like these to the test all day long, and you’d be surprised how many fail to live up to even the lowest expectations. It helps if you can clearly define what ‘Intuitive’ means. What we’re talking about is the ease with which you can navigate the CMS (Content Management System) and successfully make the required changes without having to consult a so-called expert.
Squarespace is an absolute pleasure in this regard. You’ll feel like an expert, with everything right where you expect it to be - simply click, type, or drag & drop the element you’d like to adjust and voila! (You don’t even have to know what a Content Management System is). With a clear and easy-to-understand layout, the highly visual nature of the Squarespace makes changing and updating your website mind-blowingly simple.
Oh, and did we mention there’s an App for that? The Squarespace App allows for on-the-go editing, fast and easy photo switching, and adding new content such as blogs to your site. For business owners who would like to feel 100% confident when working with their website, Squarespace is the best option, hands-down.
Reason #2: It’s Intelligent
All this intuitiveness must come at a price, right? A common assumption often places ease-of-use right alongside not-very-versatile. To paraphrase, the easier something is to use, the less users expect it to actually do.
Squarespace is every bit as complex and intelligent as any web design tool we’ve ever used. Sure, you can build and maintain a website using nothing but the on-screen features and visual icons, but with its advanced developer platform more experienced designers also have the option of using code to build an entirely custom site that captures the desired look and feel.
For designers who need to make the most of their time, Squarespace is the definition of efficiency. You’ll discover built-in features that allow you to seamlessly update your SEO, automatic optimization that makes your images more web-friendly, and instant resizing that make your content easier to view on a variety of devices.
Even with such a superb reputation for innovation, Squarespace has never stopped pushing the envelope. It can take on almost any task or functionality requirement we can throw at it, and Squarespace has worked incredibly hard over the years to add more and more advanced functionality into their products. Because they actually own the software they work with, they can ensure that it is constantly maintained and upgraded with modern features - no missing or broken plugins or monthly software updates needed. After all, the success of their platform is directly tied to their bottom line!
It’s also perfect for collaborations. You can assign roles to multiple team members (or multiple roles to multiple team members) and work simultaneously without fear of intruding on each others’ tasks. When it comes to versatility, you can always count on Squarespace to give you the options you need the most.
Reason #3: It’s Visually Appealing (It’s Sexy)
We’ll just come out and say it: Squarespace websites look amazing. WIth clean and modern templates that will keep your website looking absolutely spectacular, Squarespace’s customization features also allow you to apply brand colors and fonts more consistently to create a wonderfully harmonious brand.
Reason #4: It’s Cost-Effective
Admit it, this was one of the first concerns you had. Well, we’re here to tell you that, when comparing available features vs pricing, Squarespace is the single most cost-effective web design platform we’ve ever used.
One of the main reasons for this is Squarespace’s modular design. They have several website plans available, with unlimited bandwidth, so you can pick the option that best suits today’s needs without compromising on any upgrades you may wish to add in the future. Your Squarespace subscription also includes an SSL (security & encryption) certificate, which alone can set you back $100-$200, at no extra cost. As far as we’re concerned, this alone is worth the price of admission.
A Framework For Success
There you have it: our top reasons why Squarespace is our go-to web design & content management system solution. Above all else we want our clients to succeed - and that means giving you the tools that will help you reach your ultimate goal. If you prefer to have us handle all of your website maintenance we’re more than happy to help. However, if you’re an entrepreneur who appreciates a more self-guided, hands-on experience, setting you up with Squarespace is the next best thing to having a full-time web designer in your back pocket.
Are you thinking of building a new website or revamping an existing one? Freshly Pressed can show you what Squarespace can do for you. Contact us today to begin building the website of your dreams.
~ Steve
Senior Copywriter
~ Genesis
Senior Designer
~ Emmy
Ux & Digital Marketing
