Creative Brief

Name

First Name

Last Name

Business Name

Tell us about your idea target audience.

ie; Their age, gender, preferences, interests, hobbies, spending habits, brands they like . . . if you are a not for profit, think about your funders, clients you serve and your volunteers.

What are the top 3 problems they come to you with?

How do your services solve those problems?

When a customer/client is ready to work with you, what are the next steps?

Tell us more about your sales & onboarding process.

When you are finished working with a client, and they are happy, what kinds of things do they say to you? How did your services make them feel when it was completed?

Tell us 3 of your top competitors?

Can you share 3 brands or websites that you admire & why?

It's ok if you have more than 3 too!

Now to design! Tell us three words that you want your visual brand to evoke.

ie; crisp, clean & corporate or serene, feminine & colourful or dark, mysterious & moody

Let's talk about colour - do you know what kinds of colours you would like?

Be descriptive - instead of yellow, write mustard, instead of pink write fuchsia or magenta

Tell us about white space, how minimalist/maximalist would you like your site to be?

If your brand had other brands as friends, who would they be?

ie; Toyota, Sobeys & Levi's or Landrover, Whole Foods & MEC or BMW, Anthropologie & McGee & Co.

If your brand was a vehicle, what make and model would it be?

If your brand was a movie, who would play the leading role?

That's all for now! We can't wait to review your questions and go through a few more in our kick off call. If you're feeling extra motivated you can also put together an inspiration board on Pinterest, if you have no idea what that means, don't sweat it, we will make one together!

Do your best to fill out these questions in advance of our kick-off meeting. It’s ok if you can’t answer all of them, that’s why we’re here! ;)

design + development + copy